From Likes to Leads: The Art of Digital Networking

Last month we talked about In-Person Networking, and how it's a valuable tool that you can use to build your VA business.  This month, we're going to dive into the world of online networking, where introverted Virtual Assistants can truly shine.

Unlike in-person events, digital networking allows you to engage on your terms, but it requires just as much intention and effort… and let’s be really clear here: if you want to be truly successful at digital networking, the goal isn’t to “collect” connections but to build genuine relationships based on trust, credibility, and your unique expertise.

First things first: ethics and authenticity matter. Networking isn’t about spamming inboxes or dropping generic comments for the sake of visibility. It’s about showing up, being real, and providing value.

Last month, we touched on the “Know, Like & Trust” factor. Guess what... this relates to digital networking too where, just like in-person networking, people want to connect with someone they can trust, someone who genuinely cares about building relationships. That’s where your expertise comes in.

Share interesting insights, ask thoughtful questions, and participate in discussions that demonstrate your knowledge and your willingness to help others succeed.

And in all your networking endeavours, your website plays a critical role here. It’s your online handshake - a professional, polished platform that showcases who you are, how to get in touch with you, and what specific services you offer. When someone clicks through from your LinkedIn profile, a Facebook group, or even a comment you left on a blog, they should find a site that reinforces your credibility and expertise.

Think of your website as the bridge that connects your online interactions to real business opportunities.

Let’s talk about how to engage meaningfully, which is often where we see people going wrong. While liking posts is easy, what you need to remember is that when it comes to the online space, the comments, the questions, and the conversations are what truly build connections. When you take the time to engage thoughtfully, you show that you’re not just watching - you’re present, invested, and most of all, you’re ready to contribute.

Whether it’s a LinkedIn post that resonates with you or a Facebook group discussion where you can offer advice, your input is an opportunity to position yourself as a knowledgeable and approachable professional.

And here’s the secret sauce when it comes to digital networking; Consistency is key. Showing up regularly in online spaces - whether it’s LinkedIn, industry-specific forums, or even Instagram - helps you to maintain visibility and build recognition.

A word of warning: Be careful not to spread yourself too thin. Think about the platforms that align with your niche – the places where your ideal client is active on – and focus your efforts there.

At the end of the day, it’s the quality that you bring to the digital networking space that will always trump quantity when it comes to networking.

And don’t forget the importance of following up!! Whether it’s a direct message to thank someone for their post, an email to share a resource you think they’ll find valuable, or a simple LinkedIn connection request with a personalised note, following up keeps the conversation alive. It’s those little things, a small gesture, but it leaves a lasting impression.

Online networking isn’t just about growing your business - it’s about building a community. It’s about connecting with others who share your values, who respect your expertise, and who might just become clients, collaborators, or champions of your work.

So, put some energy into refocusing and realigning your online activity; take a deep breath, and step into the digital networking world with intention and confidence. Show up authentically, focus on bringing value to every interaction, and let your expertise speak for itself.

The connections you make today could transform your business tomorrow.

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Whether you're just starting up your VA business, or you're a seasoned professional, VA Institute can provide you with support and strategies to drive your online presence further. Get in touch with us if you need support - we're here to help!